Hello readers and blog-followers. Thank you for reading and tell your friends and business partners about this little gold nugget of information. I’ve received quite a few emails asking about the thinking behind “Vision, Clarity, Focus.” If you’ve been reading along with each quarterly post (I use the term “quarterly” loosely), you’ll see a pattern. That pattern is “Vision…Clarity…Focus” and I will write about this today.
It’s my business mantra. “Vision, Clarity, Focus” forms the framework for my thinking and how I evaluate a potential business (actually, I use this mantra throughout my life. Marcus Aurelius couldn’t have a better phrase to live by!).
The order is important. In a strictly logical sense, it is understandable that focus has no usefulness if I don’t know what to focus on. An analogy would be to deliver a ton of lumber on the street to build a home without any blueprints. Well, what’s wrong with that? Oh, I see, I need to know where the doors go, the windows, the plumbing. How many nails will I need? So, I need to have a clear design—blueprint—of what I am going to build. I need “clarity” to make sense of all the lumber! But wait, I don’t know which way to face the front door. How many bedrooms? Why? Do I want a large yard, a garage, a small kitchen, a large one? How many bathrooms? Is this home for a family, a couple, a single occupant? Do I have pets? Do I have a car, how many? Do they all need to fit in the garage? Is the house being built on flat land, hilly land, rocky soil or hard clay? Can I grow a garden? Where can I grow a garden? I need a vision of the type, size and location of my house, my building. So, you see, the clarity of the blueprint can only be derived from a clear vision of what you are going to build and why.
My VISION must come first. My mission statement must come first. I can refine them later. It’s good to make adjustments as your company develops. Often, as you grow a little and find success (or failure) you must make adjustments. That’s absolutely fine. Perhaps you have encountered new or different conditions as you develop. Changes are necessary to move forward. Go back and readjust or rewrite your mission statement or business plan to reflect the changes or new conditions.
Have a great summer. Go out and make your dreams and vision happen. You know, the dreams you have can become reality if you plan ☺
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