Welcome to my blog; how nice of you to join me.
Last week was a little crazy (writing a business plan can be that way sometimes). My client has this great idea and a terrific product, so we just needed to define goals and then target some dates. That’s always a good thing. In business, achieving goals is good, but achieving them in good time makes money. His business plan is sound, but needs some fine-tuning.
This little company is designed to personally instruct people about how to use their nice digitial SLR cameras. There are a couple of instructors who are quite knowledgeable and very easy-going: a good balance of expertise and camera-side manner. So, how to take advantage of their market placement–expertise and friendliness at a very reasonable cost to the student. Hmmmm, well, read on.
My client’s company is called
Evalimi
and they have a nice niche in the greater Sacramento area. Goal (besides making more money): Be seen by more camera enthusiasts. This seems simple, but the goal within the goal is how to be seen by more camera enthusiasts while keeping control of the advertising and marketing budget.
In my business plan “How to” book, I make a simple point:
Use a Cost-Benefit Analysis worksheet to determine which of your ideas or products can yield the most revenue. Look at the time spent on each product, as well as the cost of manufacturing and operations. The same can be done with a service or an idea. Which yields the most revenue for the least cost? Do quality issues outweigh quantity issues?
So, we spent some quality time identifying markets (people) and the means to reach those markets (advertising). Then we determined that a blog and some well-placed print ads would be a good start. When you’re trying to make a business work and succeed, it isn’t always easy to “wait and see” and hope that things work out. But in some cases, you need to be patient. And in this case, we did our homework and identified some pretty specific markets to pay attention to.
The adjustments were relatively minor, but well-targeted. Much success is due to the fact that Evalimi’s business plan is well-written and thought out properly. So, we had a good foundation on which to work.
Remember, the business plan should still serve as your guide. Your Mission Statement should still be relevant and continue to drive your company’s direction.
Thanks for stopping by.
This entry was posted
on Friday, September 11th, 2009 at 2:37 pm and is filed under Business Plans, Uncategorized.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
Вы не похожи на эксперта
Спасибо за чудо))
Благодарю ! Статья интересная.
Я бы сказала о монументальности, грандиозности некоторых сюжетов. А назвала бы – “нефильтрованный реал”. На мой взгляд, красота – это все-таки другое: лучшее, чистое, избранное, заставляющее трепетать и поражаться. Можно найти красоту во всем, но всё скопом – не есть красота. Имхо.
Компания “СтройТехноИзоляция” – производство качественных материалов: Пенополиуретан.
очень занимательно было почитать
“Спасибо”
У меня депрессия
Сайт супер, буду рекомендовать друзьям!
Каждый из нас рано или поздно сталкивался с проблемой выбора: будь то обычная покупка или подарок близкому человеку.Посетите наш электронный ресурс, где содержатся самые разнообразные статьи и материалы, в которых профессионалы расскажут вам о качествах тех или иных товаров.
“Блог в ридер однозначно”
Интересно и позновательно, а будет еще что-то по этой теме?
Автор выйди к напроду, вопросы есть!
Супер!!!
Блог супер, все бы такие!
Очень и очень неплохо!!!
“Всё гуд”
“ваш блог у меня в фаворитах”
“Спасибо за пост, а это тема”
“спасибо за инфу”
I think that that was really interesting. Good post!
I am to a great extent impressed with the article I have just read. I wish the author of http://www.sandersglobal.com can continue to provide so much useful information and unforgettable experience to http://www.sandersglobal.com readers. There is not much to say except the following universal truth: If aliens really wanted everyone to know about your abduction, they would go on the Jerry Springer show I will be back.
Спасибо
Thanks for reading my blog. I’ve added a new post and will try to do so weekly. Sorry for the delay in replying. Crazy challenges. Scott
Спасибо
Scott (Greesha)
ssxj8p Excellent article, I will take note. Many thanks for the story!
Casino 1269773784…
Casino 1269773784…
o20jWB nbkropqdayuv, [url=http://yqzmzbcudlql.com/]yqzmzbcudlql[/url], [link=http://zrbtuesyzccv.com/]zrbtuesyzccv[/link], http://dsxtqdcsgmos.com/
Да, тут до меня побывало прличное количество читателей. )
сразу в хорошем качестве… Спасибо …….
….
I like the way your site is laid out and how you have the information on it.
Присоединяюсь. Это было и со мной….
….
It was some good information that you posted.
I like the way your site is laid out and how you have the information on it.
Casino 1274093346…
Casino 1274093346…
cool site
http://needman.ru переписка с иностранцами для общения
знакомства с иностранцами возраст не важен
Просто хорошая страничка
Спасибо вам за статьи я тут много узнал. Буду заходить чаще.
Основное правильно, а так можно еще поработать.
http://molvideo.ru/ Порно
огромные благодарности
супер Музыкальный форум
P thanks to your ideas , iТd adore to adhere to your weblog as usually as i can.possess a good day
Замечательные мысли
IТve been following the best blog with regard to today and I should say I am beginning like your post.
поиск партнёров для совместных удовольствий.
I just cant stop reading this. Its so cool, so full of information that I just didnt know. Im glad to see that people are actually writing about this issue in such a smart way, showing us all different sides to it. Youre a great blogger. Please keep it up. I cant wait to read whats next.
It is difficult to remain healthy doing nothing for health maintenance.
#.su Вот статья так статья, о нужном!
Buy:Prednisolone.Accutane.Nexium.Zyban.Synthroid.Human Growth Hormone.Valtrex.Mega Hoodia.Petcam (Metacam) Oral Suspension.Actos.Lumigan.Arimidex.Zovirax.Retin-A.Prevacid.100% Pure Okinawan Coral Calcium….
I just sent this post to a bunch of my friends as I agree with most of what you’re saying here and the way you’ve presented it is awesome.
Спасибо за интересный материал. Хотел бы разместить на вашем блоге небольшой обзор о ландшафтном дизайне, если это конечно возможно.
У каждого своё мнение и вижу что вы в этом понимаете. Интересно а свой сайт вы купили или сами создали? Очень хорошо всё описано спс.
P.S. Может разместите мою ссылку у себя на блоге может и получится заработать на нём.
Спасибо за материал, если будет нужна бензопила или прочая садовая техника обращайтесь!
I find myself coming to your blog more and more often to the point where my visits are almost daily now!
I just sent this post to a bunch of my friends as I agree with most of what you’re saying here and the way you’ve presented it is awesome.
Проект Топ соляриев является эксклюзивным порталом в отрасли загара. Портал является структурированной системой объединяющей студии загара, и предоставляющей объективную оценку работы салонов. Объективность оценок в первую очередь достигается с помощью ваших отзывов и оценок студий загара.
Very Interesting Post! Thank You For Thi Post!
Awesome Post. I add this Blog to my bookmarks.
отличный сайт спасибо за ссылку , хороший монитор
Прекрасный дизайн , так и не плохой сервис будет присмотреться , так и не плохой сайт , не так уж много программ, перечисленных , но выглядит очень велика.
I’ve been visiting your blog for a while now and I always find a gem in your new posts. Thanks for sharing.
My partner and i are in agreement with your previous commentor, because this is an terrific article. I am sick and tired with blogs and forums on how to earn money and this kind of place has been stimulating. Are you doing similar articles or blog posts in the foreseeable future? I am going to return within a month to check to get the latest too.
Thanks the author for a good post. Has completely read, has gathered a lot of valuable to itself.
Hey there, Was looking for opportunity to blog post because it is better than phoning! We’re very astounded by the actual contribution many other bloggers are generating with your site and aspire to chip in as well any time as i can. I concur along with the particular earlier poster and desire to visit here and there.
I just book marked your blog on Digg and StumbleUpon.I enjoy reading your commentaries.